Cutting through cynicism about corporate recruiting to attract genuinely driven young professionals to a merit-based traineeship program — with a brand energetic enough to feel worth applying to.
A brand language built on potential and momentum — dynamic graphic design carrying the program’s meritocratic promise: ‘You don’t have to know someone, you just have to know something.’
“I know that at YPD I will find young professionals who want to get ahead. And these are exactly the people I value the most.”
Niki LaudaFounder of NIKI
“People coming from YPD have been thoroughly selected – you really don’t want to let them go in the end.”
Robert HohensinnGeneral Manager, Red Bull Austria
